Best Communication channel

The letterbox is worldwide, in most countries everyone will have one, meaning that with a letter drop you will be able to target every family as the message is delivered directly through their letterbox. Not everyone uses other communication channels like social media, AdWords, or telecommunication ads. Imagine the problem if your local highways company put out a twitter post that they will be closing your road for three weeks. Not everyone uses the internet and social media. Consequently, this limits the reach and results in online media posts being easily scrolled past and missed. The same can be said for telecommunication ads, which are not monitored by all and cannot be relied upon. A 2015 study by Forbes explains why paper tends to beat digital.

Print is physical

Sending a leaflet, or letter through the letterbox means that the resident on the other side must pick it up (even if it is to dispose it) – giving your customers a second of time to read your Announcement. Adding your logo or a heading that reads ‘Important information about business in your area’ (or similar) enhances the likelihood that residents will notice the announcement. This increases their chances of reading further; therefore, they are more likely to engage with the content.

More reliable

Many people find that print as a medium is more reliable than other channels. Since you can’t change the wording on printed material, your words remain permanent. Additionally, unlike social media, you cannot take them back.

How to ensure maximum exposure

Alongside a letterbox drop to affected residents, it is also important to use signage at the affected area. In addition, this approach helps remind people of the works, thereby ensuring greater awareness.

Letterbox Tracked Service

Most letterbox drop distributors wear GPS enabled devices which shows the route they have delivered to. This shows that we delivered your leaflet through the letterbox.

How We can help

We Quick Run Print  are one of the Australia’s top direct marketing specialists, offering highly professional reliable and customer focused leaflet distribution service to all our clients with great value for your money. Our commitment lies in exploring new frontiers to deliver captivating campaigns that redefine norms and engage audiences. We have a wide network of walkers all around the county to carry out the leaflet distributions. They will take your advertising material to all the letterboxes within your targeted area. Supervisors monitor all leaflet distributors and track their progress.